F&B & FMCG Strategy + Execution
I build F&B businesses from concept to cashflow.
Strategy, product development, operations and commercial execution — led by an operator who has built brands, products and systems from the inside.
From concept → product → operations → distribution → profitability.
- 10+ years across F&B, specialty coffee, FoodTech and FMCG
- 500+ active UAE retail points with NOOZ
- 40+ brands operated/onboarded at Kaykroo
- SCA Coffee Design Awards 2025 — Branding, World of Coffee Geneva
- Spinneys Local Business Incubator 2024 — Winner
What I actually help solve
Strategy is useful. Execution builds businesses.
I work with founders, operators and teams when the challenge sits somewhere between an idea and a commercially working business — or when an existing business needs a clearer path to profitability and scale.
Build from zero
Concept, positioning, product, financial model, operating model and launch plan.
Fix what is not working
Margins, pricing, menu/product mix, workflows, waste, supplier structure and commercial priorities.
Prepare to scale
Systems, supply chain, production, distribution, forecasting, retail readiness and management cadence.
Services
What you can hire me to do
Each engagement is built around an outcome. I can work on a defined project, an intensive strategic sprint, or as an embedded fractional leader.
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F&B Concept Development
Turn an idea into a viable concept with a business model, menu/product architecture, operating plan and launch roadmap.
Discuss a concept -
Beverage & FMCG Product Development
Move from product hypothesis to a manufacturable, market-ready proposition with the right formula, cost structure and production partners.
Develop a product -
Business & Profitability Optimization
Find where margin and operating performance are leaking — then build a prioritized improvement plan.
Improve the business -
Go-to-Market & Retail
Build the commercial route from product readiness to channels, distributors, pricing and launch execution.
Plan go-to-market -
Fractional F&B / Innovation Director
Add senior F&B/product/commercial leadership without a full-time executive hire.
Explore fractional support -
Workshops & Strategic Sprints
Solve one high-value question quickly: concept validation, menu economics, innovation roadmap, product brief or GTM direction.
Book a strategic sprint
Case studies
Work that moved beyond the deck
Selected projects spanning product development, FoodTech operations, specialty coffee, retail and brand building.
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FMCG · Functional Beverage · Product · Go-to-Market
From functional beverage idea to 500+ UAE retail points.
Built the proposition, product and commercial system behind a functional RTD coffee brand — from formulation direction and manufacturing to regulatory readiness, pricing, retail and launch.
500+ active UAE retail points · 6+ SKUs launched · SCA Coffee Design Awards 2025 — Branding · Spinneys Local Business Incubator 2024 — Winner
View NOOZ case study -
FoodTech · Operations · Multi-brand Scale
Scaling multi-brand FoodTech operations across seven cloud kitchens.
Supported the operating and onboarding system behind 40+ F&B brands, connecting menus, kitchen execution, launch workflows and commercial performance.
40+ brands across 7 cloud kitchens (2021–2022) · Within six months: orders 200→550 (+175%), AOV +68%, onboarding −30%
View Kaykroo case study -
Founder Project · Cold Brew · Production · Product Development
Building cold-brew production before functional RTD became mainstream.
Founded and led product/production work across cold brew and functional coffee, developing production systems and product concepts in Beirut.
+35% output per batch (500 → 675 bottles, same cost and time) · Founder & Production Lead · Beirut, 2018–2021
View Pawa Cold Brew case study
Industry recognition & perspective
Industry recognition and perspective
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Perfect Daily Grind · 22 January 2025
The RTD coffee market is becoming more competitive: Roasters need to stand out ↗
Timur quoted as founder and managing director of NOOZ.
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Perfect Daily Grind · 21 October 2025
Functional RTD coffee is diversifying: Which ingredients roasters should look out for ↗
Timur quoted on functional coffee, L-theanine, MCT and RTD manufacturing.
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Specialty Coffee Association · 2025
Coffee Design Awards 2025 — Branding, World of Coffee Geneva ↗
NOOZ — official SCA listing.
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Spinneys · 2024
Local Business Incubator 2024 — Winner ↗
NOOZ listed among the winning businesses in the official announcement.
Building something new — or trying to make an existing business work better?
Tell me what you are building, what is not working, or what decision you need to make. I will use the first conversation to determine whether I can materially help and what the right engagement would look like.
Prefer email? timur.ait1@gmail.com