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Timur El Ait

Founder-led F&B & FMCG consultancy
turning ideas into profitable,
scalable businesses.

Not just a beautiful launch — but solid, sustainable returns.

NOOZ cold-brew coffee cans and fresh oranges in a cotton string bag on grass

Selected Work

Selected work

WHAT WE DO

I help F&B and FMCG founders turn ideas into market-ready brands — then into cashflow-positive businesses.

F&B / FMCG Strategy

  • Concept Development
  • Market Positioning
  • Business Model
  • Go-To-Market
  • Investor Readiness

Product & Brand Building

  • Product Development
  • Formulation Direction
  • Packaging Strategy
  • Brand Identity
  • Launch Planning

Commercial & Cashflow

  • Pricing Strategy
  • COGS & Margins
  • Retail Distribution
  • E-commerce Strategy
  • Cashflow Planning

Operations & Scale

  • Supply Chain Setup
  • Distributor Strategy
  • Shelf-Life Planning
  • Production Planning
  • Growth Roadmap

BUILD LAUNCH DISTRIBUTE SCALE CASHFLOW

In the News

Perfect Daily Grind

January 22, 2025

How roasters can stand out in the RTD market

Article link coming soon

Perfect Daily Grind

October 21, 2025

Functional RTD coffee is diversifying: which ingredients roasters should look out for

Article link coming soon

World of Coffee · Geneva

SCA Branding Award 2025

June 27, 2025

Winner — SCA Branding Award, World of Coffee Geneva 2025

“I saw there was a gap in the market because it’s not going to be positioned as just an energy drink. This is a functional beverage. It’s the first clean form of energy that you’re going to see in the region.”
— Timur El Ait, Founder of NOOZ