F&B & FMCG Strategy + Execution
Services
What you can hire me to do
- 01 F&B Concept Development Turn an idea into a viable concept with a business model, menu/product architecture, operating plan and launch roadmap.
- 02 Beverage & FMCG Product Development Move from product hypothesis to a manufacturable, market-ready proposition with the right formula, cost structure and production partners.
- 03 Business & Profitability Optimization Find where margin and operating performance are leaking — then build a prioritized improvement plan.
- 04 Go-to-Market & Retail Build the commercial route from product readiness to channels, distributors, pricing and launch execution.
- 05 Fractional F&B / Innovation Director Add senior F&B/product/commercial leadership without a full-time executive hire.
- 06 Workshops & Strategic Sprints Solve one high-value question quickly: concept validation, menu economics, innovation roadmap, product brief or GTM direction.
- F&B Concept Development
- Beverage & FMCG Product Development
- Business & Profitability Optimization
- Go-to-Market & Retail
- Fractional F&B / Innovation Director
- Workshops & Strategic Sprints
- 10+ years across F&B, specialty coffee, FoodTech and FMCG
- 500+ active UAE retail points with NOOZ
- SCA Coffee Design Awards 2025 — Branding, World of Coffee Geneva
- Spinneys Local Business Incubator 2024 — Winner
Operator led
Strategy, product development, operations and commercial execution — led by an operator who has built brands, products and systems from the inside.
Industry recognition & perspective
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Coffee Design Awards 2025 — Branding, World of Coffee Geneva ↗
NOOZ — official SCA listing.
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Local Business Incubator 2024 — Winner ↗
NOOZ listed among the winning businesses in the official announcement.
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The RTD coffee market is becoming more competitive: Roasters need to stand out ↗
Timur quoted as founder and managing director of NOOZ.
