About
F&B innovation leader — functional RTD, specialty coffee, and the science of clean energy.
Ukrainian · Arabic, Russian, English · BSc Economics, University of Balamand
Story
Timur El Ait builds functional beverage brands — and the businesses behind them. More than a decade across specialty coffee, functional RTD and FMCG operations, from a Beirut coffee bar to scaling NOOZ into 500+ UAE retail points.
Two sides of one operator. The craft — cold brew, sensory profiling and functional ingredients; coffee as science. The operator — P&L, go-to-market, retail and supply chain across the EU and MENA, and the regulatory detail that gets a product on shelf.
- 500+
- UAE retail points
- AED 2.2M
- NOOZ sales
- +38%
- YoY growth
- 6+
- SKUs launched
Awards
Awards
Winner — SCA Branding Award
World of Coffee, Geneva 2025
Winner — Best Product
Spinneys Local Business Incubator Programme, UAE 2024
Expertise
Expertise
The craft
- Cold brew
- Sensory profiling
- MCT oil
- L-Theanine
- CBD
- Nootropics
- Electrolytes
The operator
- P&L ownership
- Go-to-market
- Retail negotiation
- EU ↔ MENA supply chain
- Regulatory (Montaji, trademarks, VAT)
- Cross-functional leadership
Career
More than a decade, six roles.
- 2022 — 2025
Head of Product & Growth · NOOZ Functional Beverages, Dubai
500+ retail points · AED 2.2M sales · +38% YoY · 6+ SKUs
- 2021 — 2022
Senior Operations Officer · Kaykroo FoodTech, Riyadh
40+ brands · 7 cloud kitchens · orders 200→550 (+175%) · AOV +68% · onboarding −30%
- 2018 — 2021
Founder & Production Lead · Pawa Cold Brew, Beirut
CBD-infused / functional coffee · +35% production efficiency
- 2016 — 2018
Multi-Unit Manager · Scooter & Bean, Shekka
+30% sales
- 2015 — 2016
Branch Manager · Newtown Specialty Coffee, Tripoli
+20% service efficiency
- 2014 — 2015
Barista · Daily Roast, Beirut
Foundational craft