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Timur El Ait

Founder Project · Cold Brew · Production · Product Development

Building cold-brew products and production systems from the ground up.

Pawa represents the earlier founder/operator chapter behind Timur’s later FMCG work: developing cold-brew and functional coffee products while owning production reality, process consistency and efficiency.

What I did

  • Founded and developed the cold-brew product proposition.
  • Led production and process development.
  • Worked on functional coffee concepts, including CBD-infused coffee during the relevant market period.
  • Improved production workflow and efficiency.
  • Built practical understanding of shelf life, batch consistency, sourcing and production constraints that later informed RTD/FMCG work.

Selected outcomes

  • Raised output from 500 to 675 bottles per batch (+35%) at the same cost and production time.

Gallery

  • A Pawa concentrated cold-brew bottle among green foliage
  • Rows of labelled Pawa cold-brew bottles on a retail shelf

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