Pawa Cold Brew case study — cold-brew products and production from the ground up

Building cold-brew products and production systems from the ground up.

Pawa represents the earlier founder/operator chapter behind Timur’s later FMCG work: developing cold-brew and functional coffee products while owning production reality, process consistency and efficiency.

+35% output per batch (500 → 675 bottles, same cost and time)

Founder & Production Lead

Beirut, 2018–2021

What I did

Founded and developed the cold-brew product proposition.
Led production and process development.
Worked on functional coffee concepts, including CBD-infused coffee during the relevant market period.
Improved production workflow and efficiency.
Built practical understanding of shelf life, batch consistency, sourcing and production constraints that later informed RTD/FMCG work.

Selected outcomes

Raised output from 500 to 675 bottles per batch (+35%) at the same cost and production time.

Building cold-brew products and production systems from the ground up.

What I did

Selected outcomes

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