Case studies
Work that moved beyond the deck
Selected projects spanning product development, FoodTech operations, specialty coffee, retail and brand building.
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FMCG · Functional Beverage · Product · Go-to-Market
From functional beverage idea to 500+ UAE retail points.
Built the proposition, product and commercial system behind a functional RTD coffee brand — from formulation direction and manufacturing to regulatory readiness, pricing, retail and launch.
500+ active UAE retail points · 6+ SKUs launched · SCA Coffee Design Awards 2025 — Branding · Spinneys Local Business Incubator 2024 — Winner
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FoodTech · Operations · Multi-brand Scale
Scaling multi-brand FoodTech operations across seven cloud kitchens.
Supported the operating and onboarding system behind 40+ F&B brands, connecting menus, kitchen execution, launch workflows and commercial performance.
40+ brands across 7 cloud kitchens (2021–2022) · Within six months: orders 200→550 (+175%), AOV +68%, onboarding −30%
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Founder Project · Cold Brew · Production · Product Development
Building cold-brew production before functional RTD became mainstream.
Founded and led product/production work across cold brew and functional coffee, developing production systems and product concepts in Beirut.
+35% output per batch (500 → 675 bottles, same cost and time) · Founder & Production Lead · Beirut, 2018–2021
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Selected Brand / Retail Work · Specialty Coffee
Concept creation for a fast-casual specialty coffee format.
A 2023 concept for a fast-casual specialty coffee format, developed with creative agency Bodega — identity, single-origin packaging, retail concept and out-of-home. The storefront shown is a concept mock-up.
Concept creation · 2023 · With creative agency Bodega · Storefront: concept mock-up
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