Fractional F&B / Innovation Director
Senior F&B and product leadership without a full-time executive hire.
Some businesses do not need another report. They need an experienced person inside the decision loop — setting priorities, challenging assumptions, coordinating specialists and keeping product, commercial and operations aligned. Fractional support provides that ownership on a recurring basis.
Typical responsibilities
- Innovation pipeline and product roadmap.
- Concept and product prioritisation.
- Supplier/manufacturer coordination.
- Commercial and margin decisions.
- Cross-functional launch management.
- Operating-system design.
- Management KPI reviews.
- Founder/leadership advisory.
- Agency/partner briefing and decision support.
- Team capability building and training.
How it is set up
- A recurring monthly engagement, scoped to the business need.
- The first conversation settles decision rights, cadence, deliverables and what your internal team still owns.
Related work
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FMCG · Functional Beverage · Product · Go-to-Market
From functional beverage idea to 500+ UAE retail points.
Built the proposition, product and commercial system behind a functional RTD coffee brand — from formulation direction and manufacturing to regulatory readiness, pricing, retail and launch.
500+ active UAE retail points · 6+ SKUs launched · SCA Coffee Design Awards 2025 — Branding · Spinneys Local Business Incubator 2024 — Winner
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FoodTech · Operations · Multi-brand Scale
Scaling multi-brand FoodTech operations across seven cloud kitchens.
Supported the operating and onboarding system behind 40+ F&B brands, connecting menus, kitchen execution, launch workflows and commercial performance.
40+ brands across 7 cloud kitchens (2021–2022) · Within six months: orders 200→550 (+175%), AOV +68%, onboarding −30%
Want to talk this through?
Share a little context about the business and the decision you are facing. If there is a strong fit, the first call focuses on the problem, the constraints and the right way to structure the work.