Services
What you can hire me to do
Each engagement is built around an outcome. I can work on a defined project, an intensive strategic sprint, or as an embedded fractional leader.
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F&B Concept Development
Turn an idea into a viable concept with a business model, menu/product architecture, operating plan and launch roadmap.
Discuss a concept -
Beverage & FMCG Product Development
Move from product hypothesis to a manufacturable, market-ready proposition with the right formula, cost structure and production partners.
Develop a product -
Business & Profitability Optimization
Find where margin and operating performance are leaking — then build a prioritized improvement plan.
Improve the business -
Go-to-Market & Retail
Build the commercial route from product readiness to channels, distributors, pricing and launch execution.
Plan go-to-market -
Fractional F&B / Innovation Director
Add senior F&B/product/commercial leadership without a full-time executive hire.
Explore fractional support -
Workshops & Strategic Sprints
Solve one high-value question quickly: concept validation, menu economics, innovation roadmap, product brief or GTM direction.
Book a strategic sprint
Who I work with
Built for businesses where product, operations and commercial reality meet.
- F&B founders
- Launching a restaurant, café, beverage or food concept and needing the full business logic behind it.
- FMCG founders
- Developing a packaged food/beverage product, improving unit economics, or preparing for retail.
- Hospitality groups
- Creating new concepts, improving underperforming concepts, or building a repeatable operating system.
- Investors
- Testing whether an F&B idea is commercially and operationally viable before committing further capital.
- Manufacturers / production partners
- Building stronger market-ready concepts, innovation pipelines or private-label propositions.
- Established brands
- Launching a new category, entering a new market, or strengthening product/commercial execution across Europe and MENA.
How I work
From ambiguity to execution
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01
Diagnose
Clarify the commercial problem, customer, constraints, economics and decision that needs to be made.
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02
Validate
Test the hypothesis using market evidence, competitive context, unit economics and operating reality.
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03
Build
Develop the concept, product, model, system, brief or roadmap required to move forward.
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04
Execute
Support sourcing, suppliers, manufacturers, launch workflows, retail/distribution or team implementation where in scope.
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05
Measure
Define the commercial and operating measures that determine whether the solution is working.
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06
Improve
Iterate based on actual performance rather than assumptions.
The output is not a generic recommendation deck. The objective is a decision, system or launch plan your team can actually execute.
Engagement models
Ways to work together
Project
Use when: There is a defined outcome such as a concept, product, audit or launch.
A scoped engagement with clear deliverables, milestones and decision points.
Strategic sprint
Use when: There is one important question to solve quickly.
A focused engagement designed to reach a decision and an actionable next-step plan.
Advisory
Use when: Founder/management team needs recurring senior input.
Ongoing strategic support for product, commercial, operations or growth decisions.
Fractional leadership
Use when: Business needs embedded senior ownership without a full-time executive.
Senior F&B / product / innovation leadership integrated into your operating cadence.
Engagements are scoped by stage, complexity and the level of involvement needed — there is no fixed price list.
Not sure which engagement fits?
Tell me what you are building or what is not working. The first conversation is about the problem and the right way to structure the work.