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Timur El Ait

FoodTech · Operations · Multi-brand Scale

Building operating discipline across 40+ brands and seven cloud kitchens.

At Kaykroo, the challenge was not simply launching brands; it was creating repeatable operating and onboarding logic across a multi-brand, multi-kitchen environment where menus, kitchen capability, delivery operations and commercial performance had to work together.

The challenge

Scale a growing portfolio of F&B brands across cloud-kitchen infrastructure while reducing launch friction and protecting execution quality across menus, teams, aggregators and kitchen workflows.

What I did

  • Supported the onboarding and launch of 40+ F&B brands across seven cloud kitchens.
  • Translated brand/menu requirements into workable kitchen execution.
  • Coordinated onboarding steps across product, operations and delivery-channel requirements.
  • Worked on menu and offer performance with an operational and commercial lens.
  • Built or improved repeatable workflows that reduced time and friction in launching new brands.
  • Used performance data and operating feedback to improve throughput, basket value and brand execution.

Selected outcomes

  • Supported 40+ F&B brands across seven cloud kitchens over the full 2021–2022 period.
  • Orders grew from 200 to 550 (+175%) within six months.
  • Average order value rose 68% within the same six months.
  • Brand onboarding time fell by 30% within the same six months.

Gallery

  • The Kaykroo storefront, its logo above a glass shopfront

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