Beverage & FMCG Product Development
Move from product idea to something that can be manufactured, priced, positioned and sold.
Product development needs to satisfy four realities at the same time: consumer relevance, sensory quality, manufacturing feasibility and commercial economics. I help connect those realities before the brand burns time and capital on a formula that cannot scale.
Best for
- Functional beverages and RTD coffee.
- Coffee and better-for-you beverage concepts.
- Packaged food/beverage founders moving toward manufacturing.
- Existing brands creating extensions or new SKUs.
- Manufacturers that need a stronger market-facing product proposition.
Typical scope
- Consumer/problem definition and product brief.
- Competitive product mapping.
- Functional ingredient strategy and claim constraints.
- Formula direction and sensory brief.
- Coffee/raw-material sourcing direction.
- Manufacturer and co-packer search criteria.
- Ingredient and packaging supplier strategy.
- Prototype review / sensory iteration coordination.
- COGS model and cost-engineering priorities.
- Pack format and shelf-life implications.
- Regulatory-readiness checklist with specialist escalation where needed.
- Production trial planning.
- SKU architecture and flavour strategy.
- Pricing and channel economics.
- Launch-readiness checklist.
Related work
-
FMCG · Functional Beverage · Product · Go-to-Market
From functional beverage idea to 500+ UAE retail points.
Built the proposition, product and commercial system behind a functional RTD coffee brand — from formulation direction and manufacturing to regulatory readiness, pricing, retail and launch.
500+ active UAE retail points · 6+ SKUs launched · SCA Coffee Design Awards 2025 — Branding · Spinneys Local Business Incubator 2024 — Winner
View NOOZ case study -
Founder Project · Cold Brew · Production · Product Development
Building cold-brew production before functional RTD became mainstream.
Founded and led product/production work across cold brew and functional coffee, developing production systems and product concepts in Beirut.
+35% output per batch (500 → 675 bottles, same cost and time) · Founder & Production Lead · Beirut, 2018–2021
View Pawa Cold Brew case study
Want to talk this through?
Share a little context about the business and the decision you are facing. If there is a strong fit, the first call focuses on the problem, the constraints and the right way to structure the work.